Discover a New Side of Sendai!

Sendai Castle site combines historical significance with stunning scenery, making it a premier tourist destination. Located in Aoba Ward, this historic site is also called Aoba Castle. It’s the ruins of Sendai Castle built by Date Masamune in the early Edo period.

Stroll down this picturesque tree-lined boulevard, the heart and soul of Sendai’s urban charm. This beloved street serves as both a peaceful retreat for locals and a must-see scenic destination for visitors seeking the perfect Instagram-worthy moment.

Loople Sendai is a sightseeing loop bus operated by Sendai City. Features a classic design modeled after 1960s bonnet buses. It serves as a convenient transportation method for tourists to efficiently visit the city’s famous attractions.

A historic mausoleum honoring Date Masamune, the legendary warlord who founded Sendai. Known for its richly decorated architecture, it offers visitors a look into Japan’s traditional design and historical heritage.

Sendai’s most iconic summer festival, held annually from August 6 to 8. Vibrant streamers fill the city streets, allowing visitors to enjoy traditional Japanese culture and the festive atmosphere of the season.

A dynamic waterfall with a drop of approximately 55 meters, recognized as one of Japan’s most famous waterfalls. Its seasonal scenery makes it a popular spot to appreciate the beauty of nature.

Sendai gyutan-yaki, or grilled beef tongue, is a signature dish of Sendai in Miyagi Prefecture. Thick slices of beef tongue are grilled over charcoal, creating a rich and savory flavor. Widely known across Japan, this local specialty is a must-try when visiting Sendai.

Zunda mochi is a traditional sweet from Sendai made with mashed edamame called “zunda.” This unique green paste is served over soft rice cakes and loved as a local treat. Zunda flavors also appear in shakes and ice cream, making it a popular souvenir from the region.

Explore one of Japan’s largest covered shopping arcades in downtown Sendai! Stretching 1.5 kilometers, this vibrant district is lined with department stores and specialty shops. Rain or snow, enjoy a comfortable shopping experience in the heart of the city.

Escape to Sendai’s beloved “inner sanctuary” where history, nature, and delicious local cuisine come together. This charming mountain retreat offers a perfect day trip filled with discoveries.

A massive statue standing about 100 meters tall and known as a landmark of Sendai. Visitors can enter the statue to experience an aspect of Japanese religious and spiritual culture.

A whisky distillery surrounded by lush mountain scenery. Visitors can learn about the whisky-making process and the brand’s history while exploring the world of Japanese whisky culture.

Discover this historic morning market near Sendai Station, featuring fresh seafood, local vegetables, and regional delicacies. A food lover’s paradise and cultural experience in one.

Immerse yourself in traditional Japanese craftsmanship at this hands-on cultural center near Akiu Onsen. Visitors can try their hand at various traditional arts and take home their own handmade souvenirs.

Visit this magnificent shrine featuring a National Treasure main hall, founded by the legendary Date Masamune himself. This sacred site perfectly represents Sendai’s rich historical and spiritual heritage.

A historic mausoleum honoring Date Masamune, the legendary warlord who founded Sendai. Known for its richly decorated architecture, it offers visitors a look into Japan’s traditional design and historical heritage.

Step back in time in this atmospheric alley dating back to 1946. This historic drinking quarter captures old Japan’s essence with its narrow lanes and retro charm, offering an authentic taste of Sendai’s traditional nightlife culture.

Experience the magical transformation of the “City of Trees” after dark. Sendai’s enchanting nightscape beautifully combines urban energy with natural beauty, creating one of Tohoku region’s most captivating evening spectacles that visitors treasure.