Discover a New Side of Sendai!

Sendai Castle site combines historical significance with stunning scenery, making it a premier tourist destination. Located in Aoba Ward, this historic site is also called Aoba Castle. It’s the ruins of Sendai Castle built by Date Masamune in the early Edo period.

Experience the magical transformation of the “City of Trees” after dark. Sendai’s enchanting nightscape beautifully combines urban energy with natural beauty, creating one of Tohoku region’s most captivating evening spectacles that visitors treasure.

Stroll down this picturesque tree-lined boulevard, the heart and soul of Sendai’s urban charm. This beloved street serves as both a peaceful retreat for locals and a must-see scenic destination for visitors seeking the perfect Instagram-worthy moment.

Loople Sendai is a sightseeing loop bus operated by Sendai City. Features a classic design modeled after 1960s bonnet buses. It serves as a convenient transportation method for tourists to efficiently visit the city’s famous attractions.

Kokubuncho is an entertainment district in Sendai’s Aoba Ward, known as Tohoku’s largest nightlife area. This district represents Sendai’s “nighttime face” and serves as an important destination for both locals and visitors from across the region.

Step back in time in this atmospheric alley dating back to 1946. This historic drinking quarter captures old Japan’s essence with its narrow lanes and retro charm, offering an authentic taste of Sendai’s traditional nightlife culture.

Explore one of Japan’s largest covered shopping arcades in downtown Sendai! Stretching 1.5 kilometers, this vibrant district is lined with department stores and specialty shops. Rain or snow, enjoy a comfortable shopping experience in the heart of the city.

Sendai gyutan-yaki, or grilled beef tongue, is a signature dish of Sendai in Miyagi Prefecture. Thick slices of beef tongue are grilled over charcoal, creating a rich and savory flavor. Widely known across Japan, this local specialty is a must-try when visiting Sendai.

Zunda mochi is a traditional sweet from Sendai made with mashed edamame called “zunda.” This unique green paste is served over soft rice cakes and loved as a local treat. Zunda flavors also appear in shakes and ice cream, making it a popular souvenir from the region.

Sendai Seri Nabe is a hot pot dish that uses seri (Japanese parsley) in its entirety, including the roots. This dish allows you to savor the unique aroma and texture of seri.

The Donto Festival is a traditional event held annually on January 14th in Miyagi Prefecture to pray for good health and safety.

Explore this innovative cultural complex combining a library, art galleries, and creative studios under one stunning roof. A perfect blend of learning, culture, and modern design awaits.

Discover this historic morning market near Sendai Station, featuring fresh seafood, local vegetables, and regional delicacies. A food lover’s paradise and cultural experience in one.

Immerse yourself in traditional Japanese craftsmanship at this hands-on cultural center near Akiu Onsen. Visitors can try their hand at various traditional arts and take home their own handmade souvenirs.

Visit this magnificent shrine featuring a National Treasure main hall, founded by the legendary Date Masamune himself. This sacred site perfectly represents Sendai’s rich historical and spiritual heritage.

Escape to Sendai’s beloved “inner sanctuary” where history, nature, and delicious local cuisine come together. This charming mountain retreat offers a perfect day trip filled with discoveries.