Iwate Travel Discount Campaign
Iwate, where you’ll want to take a deep breath.
Come discover landscapes shaped by the passage of time.
The farther north you travel, the wider the skies become and the more slowly time seems to pass.
Within these landscapes live the history, culture, and traditions that have been carefully passed down through
generations.
Reconnect with nature, experience local culture, and savor nourishing regional cuisine on a journey that gently
relaxes the soul.
Hachimantai Prefectural Citizens’ Forest
Hachimantai Hachimannuma Marsh
Odense! Iwate Travel Discount Campaign
Limited-Time Accommodation Coupon Discounts Available at Lodging Facilities Across Iwate Prefecture
The “Odense! Iwate Travel Discount Campaign” offers automatic discounts through coupons
that can be used when booking accommodations on participating booking sites!
Phase1
Starts June 1, 2026!
- Coupon Distribution Period
- June 1, 2026 – September 29
- Discount Amount
-
Up to 50% of accommodation costs per person per night
Northern & Coastal Areas* JPY 5,000 Maximum discount per person
Central & Southern Areas JPY 3,000 Maximum discount per person
- Eligible Stay Period
-
From check-in on July 1, 2026
through check-out on September 30
Exclusion Period: Stays from August 8 to August 17, 2026
Phase2
Starts September 1, 2026!
- Coupon Distribution Period
- September 1, 2026 – December 25
- Discount Amount
-
Up to 50% of accommodation costs per person per night
Northern & Coastal Areas* JPY 7,000 Maximum discount per person
Central & Southern Areas JPY 5,000 Maximum discount per person
- Eligible Stay Period
-
From check-in on October 1, 2026
through check-out on December 26
Phase3
Starts December 1, 2026!
- Coupon Distribution Period
- December 1, 2026 – February 27, 2027
- Discount Amount
-
Up to 50% of accommodation costs per person per night
Northern & Coastal Areas* JPY 7,000 Maximum discount per person
Central & Southern Areas JPY 5,000 Maximum discount per person
- Eligible Stay Period
-
From check-in on January 4, 2027
through check-out on February 28
- *Northern & Coastal Areas：
- Miyako City, Ofunato City, Kuji City, Rikuzentakata City, Kamaishi City, Ninohe City, Sumita Town, Otsuchi Town, Yamada Town, Iwaizumi Town, Tanohata Village, Fudai Village, Karumai Town, Noda Village, Kunohe Village, Hirono Town, Ichinohe Town
Eligible Accommodations
*Please confirm that the campaign coupon has been applied on the accommodation listing page before making your reservation.
Recommended Tourist Destinations in Iwate
A Seascape of Pure Land Paradise Beauty
Jodogahama Beach
The scenery created by white rocky shores and crystal-clear blue waters is as beautiful as the Buddhist Pure Land itself. As you stroll along the promenade listening to the sound of the waves, you will be enveloped in tranquility and healing that make you forget everyday life.
Spectacular Highland Views Stretching Across the Sky
Hachimantai
From snow corridors in spring to lush greenery in summer and vivid autumn foliage, this highland reveals a different face each season. Walking through the crisp air, you can experience the exhilaration of being embraced by vast natural scenery.
A Folk Village Where You Wander into Storybook Legends
Tono
A town where legends of kappa and zashiki-warashi still live on. Listening to local storytellers beside a traditional hearth feels like stepping into a world of old Japanese folktales and experiencing Japan’s nostalgic original landscape.
The Artistry of a Gorge Carved by the Earth
Genbikei Gorge
A dynamic landscape woven by strangely shaped rocks and clear streams carved over countless years. While feeling the breeze flowing through the gorge and tasting the famous “flying dango,” you can enjoy a special moment where nature and human life blend together.
Recommended Gourmet Foods in Iwate
A Culinary Challenge You Can’t Stop Eating
Wanko Soba
A famous dining experience where bowls of soba noodles are continuously served one after another. The lively atmosphere and cheerful calls turn the meal into a form of food entertainment and create unforgettable travel memories.
The Finest Melt-in-Your-Mouth Wagyu Delight
Maesawa Beef
A premium wagyu brand known for its fine marbling and elegant flavor. With every bite, its melt-in-your-mouth texture and rich umami spread across your palate, allowing you to fully savor the luxurious taste nurtured by Iwate’s natural environment.
A Refreshing Bowl of Morioka Flavor
Morioka Reimen
A refreshing bowl created by chewy noodles, crystal-clear soup, and a pleasantly tangy flavor. Perfect on a hot day, it cools the body from within and gently relieves the fatigue of travel.
The simple,
traditional flavor
Nanbu Senbei
These senbei crackers are baked to a fragrant crisp and boast a simple, rustic flavor. Take a bite while strolling through town, and you’ll experience a nostalgic taste along with the warmth of the region’s deeply rooted food culture.
Eligible Accommodations
*Please confirm that the campaign coupon has been applied on the accommodation listing page before making your reservation.
